Assurant Closes Its Acquisition of HYLA Mobile


NEW YORK–(BUSINESS WIRE)–Assurant (NYSE: AIZ), a leading global provider of lifestyle and housing solutions that support, protect and connect major consumer purchases, today announced the closing of its acquisition of HYLA Mobile, a leading provider of smartphone software, trade-in and upgrade services.

The acquisition further strengthens Assurant’s trade-in and upgrade programs and better positions the company for the upcoming 5G smartphone upgrade cycle.

“We’re excited to officially welcome HYLA to the Assurant family,” said Keith Demmings, EVP and president of Global Lifestyle at Assurant. “The combination of our operations doubles our device processing volumes, expands our customer base, increases our device diversity and enhances our talent. We will leverage our complementary capabilities to generate new growth opportunities and improve the customer experience at a time when many device owners are considering trade-in programs to finance new 5G device purchases.”

“We are anticipating increased volume and global demand for trade-in solutions as we prepare for the upcoming 5G trade-in cycle,” said Biju Nair, former President and CEO of HYLA. “Joining forces with Assurant helps us serve our combined customers worldwide by leveraging technology and best practices from both organizations.”

HYLA’s patented software technology joins Assurant’s end-to-end mobile device lifecycle management capabilities, creating a comprehensive solution that is built to increase trade-in attachment rates, provide better customer experiences, improve inventory supply to lower device support costs, and maximize disposition values and new revenue streams. In addition, the combination of both companies’ trade-in and upgrade programs will further sustainability practices by extending the life of mobile devices.

About Assurant

Assurant, Inc. (NYSE: AIZ) is a leading global provider of lifestyle and housing solutions that support, protect and connect major consumer purchases. Anticipating the evolving needs of consumers, Assurant partners with the world’s leading brands to develop innovative products and services and to deliver an enhanced customer experience. A Fortune 500 company with a presence in 21 countries, Assurant offers mobile device solutions; extended service contracts; vehicle protection services; pre-funded funeral insurance; renters insurance; lender-placed insurance products; and other specialty products. The Assurant Foundation strengthens communities by supporting charitable partners that help protect where people live and can thrive, connect with local resources, inspire inclusion and prepare leaders of the future.