Zeotap, a Berlin, Germany-based provider of a customer intelligence platform (CIP) for brands to understand their customers and predict behaviors, raised an $18.5m extension to its Series C funding round.
SignalFire made the investment from the firm’s Breakout Fund for growth-stage companies. It is an addition to the $42m announced earlier this year, bringing the total Series C round to $60.5m.
The company plans to use the new funds to further invest in its customer data platform (CDP) and ID+ universal marketing identity products as well as accelerate the adoption of its platform across its 14 active markets.
Led by Projjol Banerjea, Founder & CPO, and Daniel Heer, Founder & CEO, Zeotap provides a platform that natively integrates different customer data capabilities that together address marketers’ needs to manage, connect, enrich, segment, and activate customer data. The system combines first and third-party worlds by augmenting marketers’ first-party data with high-quality identity and data assets curated from 100+ often exclusive partners, thus enabling a more complete view of customer behavior while maintaining strict compliance to the highest data privacy standards.
In addition to the funding, the company added two martech veterans to its board:
- Chris Scoggins, former GM of Datalogix, which sold to Oracle for $1.2 billion, and
- Taylor Barada, former VP of Corporate Development, Corporate Strategy and Strategic Partnerships at Adobe.