TVision, a NYC-based company measuring TV’s transformation, secured $16m in funding.
The round was led by SIG Asia Investments, an affiliate of Susquehanna International Group (SIG), with participation from existing investors Accomplice, Golden Ventures, Jump Capital and others.
The company, which has now raised more than $39m in total funding, intends to use the capital to invest in sales, marketing, research and development to further expand its set of services.
Led by Yan Liu, CEO and Co-founder, TVision measures who watches TV and how much attention they pay at the person-level to linear and streaming video. Marketers at some of the world’s largest brands, and premiere Media Sellers and Data Partners leverage the company’s metrics to make their media decisions. The company has offices in Boston and Tokyo.
Major corporations, networks and CTV platforms including Pepsi, Anheuser-Busch, Hulu, AMC and Dentsu Aegis Network, use TVision for person-level TV engagement data.