Transfr VR, a NYC-based immersive learning startup pioneering the application of virtual reality to simulate on-the-job training, raised $12m in Series A funding.
The round was led by Firework Ventures, founded by veteran VC investor Brigette Lau and Ashley Bittner, formerly of Owl Ventures. Bittner, a former Department of Education appointee, will join the board. Firework joins existing investors, which include Album VC, Imagination Capital, professional golfer Greg Norman, veteran education executive Stuart Udell, Tampa Bay Lightning owner Jeff Vinik, and Degreed founder David Blake.
The company intends to use the funds to scale its training programs.
Led by Bharanidharan Rajakumar, founder and CEO, Transfr VC provides training programs designed to boost economic mobility in regions impacted by skills gaps and unemployment. The company’s suite of immersive learning technology and assessment tools is already being used by local workforce agencies, schools, colleges, and employers across the country, including Lockheed Martin, and Mazda Toyota Manufacturing.
In Alabama, Transfr VR is partnering with AIDT, Alabama’s workforce agency, and the Alabama Community College System to use its curriculum and Oculus Quest virtual reality equipment to provide skills training for careers that need not require a 4-year degree. Through a new statewide partnership called JumpstartAL, job-seekers across the state can access simulation-based training to prepare for roles in fast-growing industries such as automotive manufacturing, construction, and other skilled trades.