Raises $2.6M in Funding, a London, UK-based eCommerce and advertising optimisation platform for Amazon, raised $2.6m (£2m) in funding.

Backers included Parkwalk Advisors, The Angel CoFund (ACF), UCL Technology Fund (UCLTF), and a syndicate of eCommerce-expert angel investors.

The company intends to use the funds to expand the team across all business functions and further develop its product offering (advertising audit, customer analytics and advertising bid management) accelerating adoption among sellers, brands and their agencies.

A spinout of UCL’s Computer Science Department, helps brands maximise sales and share category and advertising performance on Amazon. Using rich transactional and media datasets available through Amazon’s API ecosystem, the platform provides companies with operational efficiencies, deep insights and delivers continuous media spend optimization and sales performance across Amazon’s entire ad tech stack. This helps sellers and retailers drive market share and profitability on Amazon.

The company is led by Victor Malachard, Co-Founder and Executive Chairman.



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