MeUndies Receives $40M Investment from Provenance


MeUndies, a Los Angeles, CA-based men’s and women’s underwear, sleepwear, and loungewear brand, received a $40m investment from Provenance.

The company intends to use the proceeds from the investment to expand its capabilities in product design, production and distribution; further build the MeUndies online customer community; and expand the brand’s omnichannel operations into additional international markets and physical locations.

Led by Jonathan Shokrian, Founder and CEO, MeUndies designs ultra-soft basics, including underwear, socks, sleepwear and loungewear, for both men and women. The direct-to-consumer brand offers multiple purchasing options, including singles, packs and matching pairs in sizes XS to 4XL as well as a monthly membership subscription. Customers can purchase products individually or through the MeUndies membership program, which offers discounted pricing, flexible order and delivery options, and early access to the brand’s weekly product drops featuring new prints.

The company opened its first flagship store in Los Angeles in 2018.



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