Konnecto, a Tel Aviv, Israel-based consumer intelligence platform, raised $3.5m in seed funding.
The round was led by TPY Capital, with participation from Differential Ventures, Magna Capital Partners, SeedIL Ventures and Hike Ventures.
The company intends to use the funds to grow its data science team and expand into new verticals and geographies.
Led by Erez Nahom, CEO, Konnecto provides a consumer intelligence platform enabling brands to gain visibility into the earliest stages of the consumer journey. The platform enables marketing professionals to apply unique and novel data science at the SKU level of consumers’ anonymized digital footprints in order to analyze the digital paths to purchase.
Using machine learning, Konnecto’s technology reverse engineers the full consumer journey, surfaces threats and opportunities in the earliest stages, and generates actionable recommendations on how to disrupt the existing funnels, identify new marketing strategies, and increase brands’ market-share.
The company is working with dozens of Fortune 500 brands, and is now expanding into FMCG and direct-to-consumer industries.