Goodee Completes $2M CAD Series 2 Seed Financing


Goodee, a Montreal, Canada-based B Corp Certified, home and lifestyle marketplace and online destination for sustainable designs, completed a $2m CAD ($1.5M USD) Series 2 Seed round of financing.

Backers included BDC Capital, the José Neves Family Fund, Joe Mimran, Erol Uzumeri, Good & Well, and Marigold Capital. This additional round brings total funding to date to $4.7m CAD ($3.5m USD).

The company intends to use the funds to further build out its digital and merchandising teams, continue launching new ethical brand partners and Goodee-branded products, and enhance its customer reach across U.S. markets.

Founded in June 2019 by designers and curators Byron and Dexter Peart, Goodee provides a home and lifestyle marketplace for craftspeople around the world to share their creations, sustainable designs and stories with a community of core customers, who are women aged 24 to 44.

The new funding builds on a year of achievements, which saw the company debut an international retail pop-up experience at the Whitney Museum Shop in New York City, and earn B Corporation Certification after only nine months of business. With this certification, Goodee made a commitment to continuously measure and report its social and environmental performance, ensuring transparency and accountability in all its operations.

Despite the COVID-19 crisis, The company reports a second consecutive quarter of exponential growth, with sales increasing over 50% during the lockdown quarter. Goodee attributes this consistent traction and momentum to a heightened interest in supporting sustainability-driven brands and black-owned businesses, along with an increased demand for online home décor items spurred by a new, home-bound reality.



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