Atlast, a Troy, NY-based food company focused on advancing mycelium, secured $7m in seed funding round.
Backers in the round, closed last April, included:
- Gary Hirshberg (Stonyfield Farm Co-Founder & former CEO),
- Stephen McDonnell (Applegate founder),
- Jessica Harris (NPR’s “From Scratch” host, Senator Investment Group), Shally Shanker (AiiM Partners),
- Andrew Abraham (CEO of Orgain),
- Walter Rob (Former Co-CEO of Whole Foods),
- Stray Dog Capital, and
- New Crop Capital.
The company intends to use the funds to launch its consumer brand and first product – a completely new take on plant-based bacon – in 2021.
Atlast is advancing a new mycelium super ingredient, which enables whole cuts of plant based meat, like bacon. In the coming year, the company plans to work in partnership with other CPG companies and to launch its own product in retail. Atlast consumer brand will use whole cuts of mycelium to create mushroom meat that mimics the cravable flavor and sizzle found in pork bacon.