Advisr, a NYC-based comprehensive pre-sale platform that leverages data and automation to increase deal size and sales efficiency, closed a $5.2m funding round.
The round was led by Granite Capital Management and Next Frontier Capital.
The company, which has now raised $7.3m in total, including its seed round, intends to use the capital to groe operations and its business reach focusing on expanding to new verticals in 2021 and beyond, including financial services, insurance and healthcare.
Founded in 2017 and led by Quique Nagle, CEO, Advisr enables organizations of any size to accelerate their sales velocity. By following a flow that captures client objectives, target audience, budget and other information, salespeople can generate data-driven product recommendations that optimize customer ROI in three minutes or less. From there, they can generate consistent, on-brand media plans and presentations almost instantly. By tracking granular sales and business intelligence data, the platform also allows sales managers to set effective pricing and packaging strategies, improve prospecting and more.
Customers include media companies such as Sinclair Broadcast Group; marketing services providers such as Digital Remedy and AffinityX; and agencies such as MDC.