ActivTrak, Inc., an Austin, Texas-based provider of workforce analytics and productivity management software, raised $50m in Series B funding.
The round, which brought ActivTrak’s total funding to-date to $77.5m, was led by Sapphire Ventures with participation from Elsewhere Partners. In conjunction with the funding, Nino Marakovic, CEO and Managing Director at Sapphire Ventures, will join ActivTrak’s board of directors.
The company intends to use the funds to scale go-to-market activities in sales, marketing, and channels, and expand platform capabilities.
Led by Rita Selvaggi, CEO, ActivTrak provides a cloud-native SaaS platform that collects real-time work activity data about people, processes, and technology, giving companies a complete picture of workplace operations.
The company now has more than 8,000 customers and over 250,000 users, and recently launched the ActivTrak Workforce Productivity Lab, a global center for research and expertise that helps companies embrace and embody the future of work.
With this latest round of funding, ActivTrak will invest in product innovation to deliver tools for decision-making, workload distribution, and employee engagement. This will include expanded integrations with third-party data sources and technology partners; enhanced machine learning and AI recommendations and workflows; and increased automation that eliminates manual work and increases business velocity. The company will also continue to scale its global sales and marketing programs, and expand relationships with value-added resellers, global distributors, and managed service providers.