Wayflyer, a London, UK- and NYC-based eCommerce revenue-based financing and marketing analytics platform, raised $10.2m in seed funding.
The round was led by QED Investors with participation from Middlegame Ventures and co-investors Speedinvest and FinTech Investment Vehicle FGFE.
The company intends to use the capital to grow globally and further develop its proprietary technology.
Led by Aidan Corbett, CEO and co-founder, Wayflyer provides eCommerce stores worldwide with non-dilutive, unsecured capital that allows the flexibility to secure advertising space and inventory. Its analytics platform analyzes marketing performance on a daily basis, providing stores with analytics and tangible, granular recommendations designed to improve performance.