Ware Raises $2.5M in Seed Funding


Ware, a San Francisco, CA-based technology startup deploying autonomous drones for warehouse inventory counting, closed a $2.5m seed funding round.

The round was led by UP Partners, with participation from Bloomberg Beta, 2048 Ventures, Tom McInerney—angel investor in companies like Uber—and drone industry expert Adam Bry, CEO of Skydio.

The company intends to use the funds to build out the team to further its artificial intelligence capabilities and to support customers as they deploy their technology.

Led by Chief Executive Officer Ian Smith, Ware provides an enterprise-grade supply chain optimization platform which enables organizations to perform inventory tracking and warehouse tasks efficiently with automation. Specifically, the company combines drones’ ability to access and capture data of an entire facility, then applies proprietary algorithmic data processing to deliver accurate reports.

The software’s dashboard displays an AI-assisted visual audit log of the warehouse’s entire inventory. Managers can extrapolate accurate inventory quantities for each pallet by viewing the presented data and be alerted to issues that Ware’s processing engine finds. As Ware collects more information from a range of warehouses, it will achieve a critical mass of third-party data it can use to enrich customer’s operations and customize workflow, automate inventory reorder triggers, precisely assign cost centers, and drive more intelligent supply chain processes.



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