Veritonic, a NYC-based audio intelligence platform, raised $3.2m in funding.
The round was led by Greycroft, with participation from Lerer Hippeau and Audible, an Amazon company. The new investors were joined by existing investor Newark Venture Partners, which led the previous round of funding.
The company intends to use the funds to hire top talent with a focus on Data Science and Sales, as well as to further expand its end-to-end audio measurement capabilities.
Founded by CEO Scott Simonelli, COO Andrew Eisner and CTO Kevin Marshall, Veritonic provides an audio intelligence platform, empowering marketers to understand and quantify the most effective way to use sound. The analytics platform is built specifically for businesses to navigate the audio market and maximize the massive opportunity it presents.
Powered by “Machine Listening and Learning”™, the Veritonic platform scores and benchmarks audio assets quickly and comprehensively, guiding brand leaders and platforms to make decisions that cultivate deeper relationships with customers through sound.