Shogun Raises $35M in Series B Funding


Shogun, a Palo Alto, Calif.-based e-commerce experience platform (eXP), raised $35m in Series B funding.

The round was led by Accel with participation from Initialized Capital, VMG Partners, and Y Combinator, as well as Bryant Chou (CTO at Webflow), Mark Lavelle and Mark Lenhard (former CEO and SVP of Strategy at Magento, respectively), Alex O’Byrne (CEO of We Make Websites, a leading Shopify agency), Brian Grady (CEO of Gorilla Group, a leading Magento agency), and Romain Lapeyre (CEO of Gorgias).

The company will use the funding to scale their platform and further develop existing products, in addition to building out sales and marketing, executive and engineering teams.

Led by Finbarr Taylor, co-founder and CEO, Shogun integrates on top of platforms like Shopify and BigCommerce, Magento and Salesforce Commerce Cloud to empower brands and agencies to create unique e-commerce experiences by making it easy to build and optimize online storefronts in a no-code environment. The company has two core products: 

  • Page Builder, an e-commerce focused drag-and-drop page builder, and 
  • Frontend, an end-to-end “headless commerce” solution with enterprise-grade content management tooling and lightning-fast page performance.

Shogun is used by over 15,000 e-commerce brands, including local mom-and-pop upstarts, to leading DTC brands like Leesa, MVMT, Timbuk2 and Chubbies, to household Fortune 500 brands.



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