Sanity Raises $9.3M In Series A Funding

Sanity, an Oslo, Norway- and San Francisco, CA-based developer-focused content platform, raised $9.3M in Series A funding.

The round, which brings Sanity’s total funding to $12.8M, was led by Threshold Ventures with participation from Ev Williams, Adam Gross, Guillermo Rauch, Stephanie Friedman, and Ben Metcalfe’s newly-launched Monochrome Capital, as well as existing investors Heavybit, Alliance Venture, Matthias Biilman, Chris Bach, Jon Dal and Edvard Engsæth. In conjunction with the funding, Josh Stein, managing partner at Threshold Ventures and Jesse Robbins, partner at Heavybit will join Sanity’s board of directors.

The company intends to use the funds to expand its content platform and further build out its developer community.

Founded in Norway in 2016 by Magnus Kongsli Hillestad, Even Westvang, Øyvind Rostad, and Simen Svale Skogsrud, Sanity is a content platform that enables people and organizations to articulate, collaborate, and circulate ideas throughout the content creation process. It empowers teams to iterate quickly and flexibly by editing, designing, and coding in parallel. With Sanity Studio, the platform’s open-source editing environment, users can customize the editing experience with JavaScript and a real-time hosted data store.

The company has built a community of more than 25,000 developers, including hobbyists and Fortune 500 companies alike, such as Sonos, Conde Nast, National Geographic Society, Brex, Figma, Cloudflare, Mux, Remarkable, Kleiner Perkins, Tablet Magazine, MIT, Universal Health Services, Eurostar, and Nike.



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