Obsess, a New York, NY – based experiential e-commerce platform that enables brands to create interactive, shoppable online virtual stores and showrooms, closed a $3.4m seed funding round.
The latest portion of the round was led by Venture Reality Fund, WXR Fund and Jump Capital.
The company intends to use the funds to expand operations and its business reach.
Led by Neha Singh, Founder and CEO, Obsess uses virtual and augmented reality to digitize retail stores and showrooms, creating branded virtual experiences for consumers and wholesale buyers. So far, the company has created fully shoppable virtual store experiences for retailers such as Coach, Charlotte Tilbury, Diesel, Party City, Sam’s Club and Tommy Hilfiger.