Nice Healthcare Raises $5M in Seed Funding


Nice Healthcare, a Minneapolis, MI-based provider in-home and virtual primary care services, raised $5m in seed financing.

Backers included and new investors Conductive Ventures and Waterline Ventures. In conjunction with the funding, Bryce Roberts of and Robbie Greenglass of Waterline Ventures will join the Nice Healthcare board of directors.

The company plans to use the funds to launch its model of care into several new markets.

Since its inception in October 2017, Nice has focused on making primary care affordable and accessible to people who historically have not had access to care, either for cost concerns, convenience, or other factors. Nice clinicians currently provide healthcare services for over 200 small businesses that encompass 30,000+ members. Nice currently operates in 5 states and plans to launch 10 new markets in early 2021.

Led by co-founder and CEO Thompson Aderinkomi and Genevieve Swenson, co-Founder and COO, Nice Healthcare brings healthcare services into the patient’s home using a combination of in-person and virtual visits. The company contracts directly with employers to provide access to its service under a rate of $30 – $36 per employee per month. Dependents are free and there are no visit fees billed to the patients for any of Nice’s services which include in-home primary care visits, virtual visits, 550+ prescriptions, in-home labs, in-home x-rays, and virtual physical therapy and chronic condition management.

The company’s customers include small and medium sized businesses.



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