Happy Cabbage Analytics, a San Francisco, CA-based integrated cannabis data analytics and marketing platform, closed a $1.5m seed funding.
The round was led by Delta Emerald Ventures, with co-investments from cannabis-focused technology investor Silverleaf Venture Partners, private equity firm Yaax Capital, and private equity firm West Creek Investments.
The new round will be used to expand the team, invest in partnerships, and develop innovative products and integrations for performance-driven data analytics solutions.
Launched in 2019 and led by CEO Andrew Watson, Happy Cabbage Analytics is an integrated data, insights, and marketing platform designed to help cannabis retailers and brands target lost customers and automate informed business decisions from their first party data. The platform algorithmically sorts retailer data to understand customer preferences and behaviors, enabling businesses to deliver hyper-targeted marketing campaigns while optimizing sales and performance. Their products feature analytics capabilities, clarifying data without the expertise or expense of an in-house data analytics team.