EVRYTHNG, a London, UK-based product cloud managing digital identities for the world’s consumer products, closed a $10m funding round.
The round, which brought total capital raised to date to $60m, was led by IDC Ventures and private investor and EVRYTHNG chairman Simon Eyers, with participation from Sway Ventures, Generation Ventures, Fernbrook Capital and You & Mr Jones, London-based Bloc Ventures, the UK Future Fund and other private investors.
The company will use the new funds to accelerate its global growth, expand its product capabilities that provide end-to-end supply chain traceability and visibility and machine-learning applications for brand integrity, and add to its team.
Led by Niall Murphy, CEO and Co-founder, EVRYTHNG provides EVRYTHNG Product Cloud™, which helps consumer product brands to run their businesses with data-driven intelligence through the digitization of products at scale and the use of data generated by those products. With the platform, global consumer brands in sectors ranging from apparel, beauty and personal care to home goods, food and beverages can know what their products know.
The company works with global consumer brands that include Ralph Lauren, PUMA, P&G, Moët Hennessy and Anheuser-Busch InBev, among many others. They recently launched strategic partnerships with Minet Technologies (Israel), The Results Group (Australia), Practical Methods (South Korea) and Hive (South Africa).