Envisics, a UK based holographic technology company, raised approx. $50m in Series B funding.
Backers included Hyundai Mobis, GM Ventures, the venture capital subsidiary of General Motors, SAIC Capital, the venture investment business of SAIC Motors and Van Tuyl Companies, a US-based family office investment firm.
The company intends to use the funds to accelerate commercialization of its dynamic holographic technology for augmented reality head-up displays.
Founded in 2010 by Dr. Jamieson Christmas from the University of Cambridge, Envisics is a holographic technology company and global leader in Augmented Reality Head-Up Display (AR HUD). The company’s digital holographic technology utilizes the most advanced hologram implementation methods providing a software defined broad field of view without the need for additional optical devices.
AR HUD is a next generation safety convenience feature that matches driving information with the road ahead in real-time and projects it onto the windshield. It is considered a major field for car infotainment that will expand competitively in the next 10 years.