Engrain Raises $3.7M in Funding

Engrain

Engrain, a Denver, CO-based provider of interactive mapping technology and data visualization software for the built environment, raised $3.7m in new funding.

The round was led by RET Ventures, an industry-backed venture fund focused on single- and multi-family rent tech, along with participation from existing investors. 

The company intends to use the funds to accelerate its national expansion, further realize product enhancements, accelerate strategic partnerships and grow its sales team.

Founded a decade ago and led by CEO Brent Steiner, Engrain provides mapping software and touchscreen touring, which are found on property websites and in leasing offices of multifamily communities across the country.

The company provides SightMap®, which enhances self-guided tours. An interactive property map, SightMap® incorporates into any property website, providing a clear context of each unit’s proximity to amenities and parking, while also displaying pricing and other key information.   

In the coming months, Engrain plans to grow its Unit Map® maps-as-a-service API, which allows developers to add property maps to any software application, providing an intuitive interface that provides context for wayfinding and location-based data analysis. With its open APIs and commitment to collaboration, Engrain will expand on its existing integrations with accounting systems, facilities management tools and IoT-connected systems.

In addition to SightMap® and Unit Map®, Engrain’s product suite includes:

  • SightMap® Asset Intelligence, a platform designed for asset management professionals, which overlays financial information, availability and other key metrics on a map of the property. For asset managers across the county, SightMap® Asset Intelligence is a valuable tool to help identify location-based trends within their properties.
  • TouchTour®, a high-resolution touchscreen product that showcases floor plans, amenities and other property details.

FinSMEs

02/10/2020

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