Claravine, a Lehi, Utah-based technology platform that helps standardize, govern, and connect marketing data across every team, system, and channel, raised $5m in Series A funding.
The round, which brought total funding to $12.4m, was led by Grayhawk Capital with participation from Next Frontier Capital and Peninsula Ventures,
The company intends to use the funds to further build out product development and go-to-market strategies.
Led by Verl Allen, CEO, Claravine helps connect teams and technologies to accelerate business decisions. The solution allows organizations to centralize their data structure and governs the process to generate, validate, and connect data, ensuring standards and optimal experience delivery across the enterprise.
Thousands of brands globally currently use the software.