Trade, a NYC-based coffee subscription brand, raised $9m in funding.
The round was led by Madrona Venture Group with the continued support of original partners JAB and Launch.
The company intends to use the funds to reach a wider audience and develop roaster support tools.
Led by Mike Lackman, CEO, Trade enables customers to discover new coffee and support local at a national level while small, independent businesses are gaining access to new consumers nationwide. Since its launch in 2018, the coffee subscription brand has built a base of loyal subscribers. In two years, Trade has shipped more than one million bags of coffee and expects to ship another million in the next six months.
Trade has 55+ roaster partners, spread across 38 states in the U.S..