Tonal, a San Francisco, CA-based personal training platform that combines proprietary digital weight, artificial intelligence, and expert-led coaching, raised $110M in funding.
Backers included the Growth Fund of returning investor L Catterton, as well as returning investors Sapphire Sport, Shasta Ventures, Mayfield, Evolution Media, and THVC. New investors include Delta-v Capital, the Amazon Alexa Fund, and Mousse Partners. Additional strategic investors include Stephen Curry, Paul George, Michelle Wie, Rudy Gay, Kyle Rudolph and Bobby Wagner. Previous investors include Serena Williams, Klay Thompson, and Tony Gonzalez.
The company intends to use the funds to accelerate marketing initiatives and scale its supply chain and logistics to meet demand, while also rolling out new software-driven product innovations and a wider breadth of content. In addition, Tonal is researching applications of digital strength training with Mayo Clinic.
Led by Aly Orady, CEO, Tonal is an intelligent home gym and personalized company providing people with the equipment, technology, and guidance to reach their fitness goals. By using a proprietary digital weight system instead of metal weights, Tonal can generate 200 pounds of resistance and replicate every machine in the weight room with a fraction of the equipment. It is used by hundreds of professional athletes and sports franchises. The company has a number of partnerships including Mayo Clinic, the Four Seasons Palo Alto, Andaz Scottsdale Resort & Bungalows, Waldorf Astoria Boca Raton Resort and Club, as well as all Proper Hotel and Residences locations.