Sarbacane Group, the parent company of email marketing platform Mailify, raised $27M in funding.
IDI is investing nearly $10m alongside the company’s management, under the leadership of founder Mathieu Tarnus, who remains the majority shareholder.
The company intends to use the funds to continue to expand its investment in R&D, as well as its business reach.
Based in the North of France, with US headquarters in New York, Sarbacane Group is a maker of applications for corporate communications including Mailify, a solution that allows companies to optimize and automate their email and text message communications. The company generated $13M in revenues in 2019, and will invoice more than $16M in consolidated revenues in 2020. The company has also built a range of products around its expertise in email marketing, text messaging and marketing automation such as Layout, Sarbacane Chat and Touchdown, introduced in late 2019, and Datananas, a Paris-based startup acquired in April 2020.