Metadata.io, a San Francisco, CA-based autonomous demand generation platform, raised $6.5m in Series A funding.
The round, which brought total funding to over $10m, was led by Resolute Ventures with participation from Greycroft, York IE, Stormbreakers, as well as notable entrepreneurs including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and over a dozen Metadata customers (e.g. UIPath VP of Growth, SocialChorus CEO, etc) and key employees.
The company intends to use the funds to expand its product capabilities and scale its go-market motion
Led by Gil Allouche, founder & CEO, Metadata is an autonomous demand generation platform that automates tasks in marketing to allow companies scale their demand generation efforts. Through machine learning, a proprietary corporate-to-personal identity graph, and automatic optimization to revenue KPIs, Metadata’s platform generates demand from target accounts and converts them to customers faster than legacy methods. Innovative B2B marketers at Zoom, Pendo, Udacity and Vonage, among others, use Metadata.
The company launched a new product recently, MetaMatch, a proprietary technology platform that allows B2B advertisers to build custom audiences on Facebook, LinkedIn and Programmatic Display using firmographic, technographic, and demographic data from their proprietary database of over 1.4B profiles.