Conjure, a NYC-based furniture rental service curated by designer artisans formerly operating as Mobley, announced its official launch out of stealth as well as $9m in seed funding.
The round was led by Pillar VC (led by Russ Willcox, former Co-Founder of E-Ink), RiverPark Ventures (founded by Andy Appelbaum, Co-Founder of Seamless), and CoVenture.
The company plans to use its funding to further expand its collection of home furniture and accessories, broaden its consumer base, hire more designers and artists, expand delivery outside of the five New York boroughs and launch its Bazaar, marketing unique and collectible home accessories.
Led by Daniel Ramirez, CEO & co-founder, Conjure offers furniture and home accessory rental leases for 3-12 months and free assembly and delivery.
Conjure also partners with artisans to create curated collections for each room in the home. It will launch a section of its website called the Bazaar. The new marketplace will host an assemblage of limited-edition home accessories and small furniture pieces unique to each spotlighted designer to help consumers complete their home with collectibles such as art, rugs, curtains, wallpaper, sheets, coffee tables, books, and more. In partnership with up-and-coming brands such as Wallpaper Projects, Taschen, and Neighborhood Goods, this new marketplace will provide a distinctive user experience exclusive to the Conjure brand.