Cloud Paper, a Seattle, WA-based tree-free paper products company, raised $3m in seed funding.
The round was led by Greycroft with participation from Ashton Kutcher, Guy Oseary, Marc Benioff, Mark Cuban, Gwyneth Paltrow, Robert Downey Jr.’s FootPrint Coalition, Code.org CEO Hadi Partovi, Uber CEO Dara Khosrowshahi, NFL Quarterback Russell Wilson, Grammy Award-winning singer/songwriter Ciara, serial-entrepreneur Grant Ries, Muse Capital, Ashley and Marc Merrill and others.
The company intends to use the funds to continue to expand operations and its business reach.
Co-founded by ex-Uber and Convoy executives Ryan Fritsch and Austin Watkins, Cloud Paper offers a soft bamboo-based toilet paper. Its new tree-free, 3-ply toilet paper arrives via home subscription with zero-plastic packaging and carbon-neutral deliveries.