AppDirect Raises $185M in Funding


AppDirect, a San Francisco, CA-based subscription commerce platform, raised US$185m in funding.

Backers included global institutional investor Caisse de dépôt et placement du Québec (CDPQ) and existing investors. The latest funding brought the total equity raised by AppDirect to approximately $465m.

The company intends to use the funds to:

  • expand its global presence, and
  • accelerate organic expansion, strategic acquisitions and additional hiring.

AppDirect offers a subscription commerce platform that allows merchants to sell any product, through any channel, on any device – as a service. Its platform opens up endless opportunities for commerce innovation, giving businesses the freedom to grow. It powers millions of subscriptions worldwide for organizations like Jaguar Land Rover, Comcast, Sage, Keller Williams, and ADP.



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