Yotpo Raises $75M in Series E Funding


Yotpo, a NYC-based SaaS-based eCommerce marketing platform for retail brands to accelerate online revenue growth, raised $75m in Series E funding.

Backers included existing backers Bessemer Venture Partners, Access Industries, and Vertex Ventures, and new investor Hanaco.

The company, which has raised $176m in total, intends to use the funds to expand operations and its development efforts.

Founded in 2011 by Tomer Tagrin, CEO, and Omri Cohen, COO, Yotpo aims to create an eCommerce marketing platform, with an integrated product set of Reviews, Visual User Generated Content (UGC), Loyalty, Referrals, and SMS Marketing, for brands of all sizes like Patagonia, Rebecca Minkoff, Gymshark, MVMT, Drunk Elephant, Tweezerman, and Bob’s Discount Furniture to accelerate growth and drive customer lifetime value. It integrates with the tools online businesses use every day, including Google and Instagram, and is available on all major eCommerce platforms, including Shopify, Salesforce Commerce Cloud, Magento (An Adobe Company), and BigCommerce.

The company has offices in New York, London, Tel Aviv and Sofia, Bulgaria.



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