Chicago, IL-based Natural Beverage Infusions, which operates Vrai, a premium hard seltzer brand, received an investment from Capital Impetus Group Limited.
The amount of the deal was not disclosed. As part of the investment, NBI and CIG will also work to drive cross-border retail distribution opportunities to support Vrai’s global expansion strategy.
Led by Nick Piekoszewski, Founder & CEO, NBI owns Vrai, which utilizes spirits infused with natural flavors to provide consumers with a premium Ready-to-Drink (“RTD”) hard seltzer. Vrai is an USDA Organic hard seltzer that offers Gen Z and Millennial consumers a premium spirit-based alternative to a mainstream beer-based RTD hard seltzer.
Vrai is backed by venture capital firms in the consumer space, including BAM Ventures and Legendary Ventures.
Group Capital Impetus Group Limited is a global financial holding group with a broad portfolio of commercial investments throughout the world, including Asia-Pacific and the Americas through Capital Impetus Asset Management LLC.