TouchBistro acquired TableUp, a Boston-based provider of loyalty and marketing solutions for the restaurant industry.
The amount of the deal was not disclosed.
The acquisition will enable TouchBistro to integrate customer loyalty and guest marketing into its point-of-sale (POS) and restaurant management platform. The product will be rolled out in phases, with an introductory product available in the North American market in the coming weeks.
The TableUp team will join the TouchBistro family and continue working from Boston. Matt Zibell, founder and CEO of TableUp, will join TouchBistro’s product team, where he will be responsible for launching and supporting TouchBistro Loyalty.
TableUp provides a proprietary guest engagement solution, which is used by more than 600 restaurants throughout the U.S. The TableUp guest retention platform empowers restaurants of all sizes to create unified customer profiles that feature insights on customer behavior and spend across all channels (e.g., in-restaurant dining and online ordering for pickup or delivery), which can be leveraged to drive customized campaigns using a built-in marketing solution.
Once the TableUp integration with TouchBistro is complete, restaurants will have a holistic view of their customers and will be able to deploy personalized campaigns through e-mail marketing and in-app promotions to drive customer engagement; and offer multiple reward program options that help to maximize customer lifetime value.