The Insights People Raises £500K

The Insights People, a Manchester, UK-based global leader in kids, parents and family market intelligence, secured a £500k investment.

DSW Angels, the business angel network focused on UK regional scale-up companies, made the investment.

The company intends to use the funds to accelerate international growth and expand into Brazil, Mexico and Canada, and to create around eight new jobs in Manchester in the next six months.

The Insights People surveys 200,000 children and parents a year, providing clients with insights into kids’ attitudes, behaviours, and consumption. Its market intelligence and portal enables users to tailor the results to their own requirements to inform their marketing strategy, identify market trends and evaluate return on investment. Founded by Nick Richardson in 2017, it now serves clients across 11 countries including Amazon, F1, LEGO, Mattel, SEGA and Warner Bros.

The company has also appointed Stefan Lampinen as Chairman. Lampinen’s career includes senior executive roles at Electronic Arts, NOKIA, Microsoft and Warner Bros – as well as being a member of Minecraft’s advisory board and the co-founder and chairman of the Swedish Games Industry Association.



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