Simplebet, a NYC-based sports betting technology company, closed a Series B funding round of $11M in March 2020.
The company has raised $35m in funding to date.
Current investors include: MLB’s San Francisco Giants Baseball Club, David Blitzer (Co-Owner & Co-Managing Partner, Philadelphia 76ers, New Jersey Devils & Crystal Palace FC), Jeff Mallett (Founding COO & President, Yahoo; Principal Partner, San Francisco Giants & Co-Owner/Executive Chairman, Vancouver Whitecaps FC), Steve Ellman(Former Owner/Chairman, Phoenix Coyotes), David Levy (Former, AT&T/Warner Media), Howard Schultz (Chairman Emeritus, Starbucks), Gary Barber (Chairman and CEO, Spyglass; Former Chairman & CEO, MGM Studios), Michael Weinberger (Milwaukee Bucks Investor; Former Partner, York Capital Management), Andre Agassi, Jordan Levy (Managing Partner, Softbank Capital NY), Sara Slane (Former SVP Public Affairs, American Gaming Association), George Rover (Former Deputy Director, Division of Gaming Enforcement, New Jersey), and David Baron (Global Partner, Head of Tech, Rothschild & Co), among others.
Co-founded in 2018 by Chris Bevilacqua, Joey Levy, and Scott Marshall, Simplebet is a B2B product development company using machine learning and automation to enable every moment of every sporting event to become a betting opportunity. Its proprietary use of machine learning and automation has created a new category of in-play betting called Micro-Markets, which are in-game betting markets that are created and resulted in just minutes or seconds, driving fan engagement and sports betting to a new level. Later this year, the company will launch products for other professional leagues with partners who are established players within the sports betting and media industries.