Qualified, a San Francisco, CA-based conversational marketing platform for companies that use Salesforce, raised $12m in Series A funding.
The round, which brings the company’s total funding to $17m, was led by Norwest Venture Partners with additional participation from existing investors including Redpoint Ventures and Salesforce Ventures. In conjunction with the funding, Scott Beechuk, partner at Norwest Venture Partners, will join the board of directors.
The company intends to use the funds to meet the demand for conversational marketing in the Salesforce ecosystem.
Founded in 2018 by former Salesforce executives Kraig Swensrud and Sean Whiteley, Qualified provides a conversational marketing platform which turns a B2B website into a real-time selling machine, enabling marketing and sales teams to identify when target buyers arrive on the website and instantly start a conversation. Qualified ties directly into Salesforce to give companies a 360-degree view of their website visitors, and arms them with tools to have a high-fidelity sales meeting, including live chat, chat bots, voice calls, and screen sharing. Enterprise sales and marketing teams at leading brands such as ThoughtSpot, Adecco, Bitly, and Zero Motorcycles use the system to grow their sales pipeline.