Public Goods, a one stop shop that offers sustainable essentials across grocery, household, and personal care, received a strategic investment from the Growth Fund of L Catterton.
The terms of the transaction were not disclosed.
Launched in 2017 by Morgan Hirsh, Chief Executive Officer, Public Goods offers members access to a line of thoroughly researched, high-quality essential products that are eco-friendly, and at competitive price points. Through a $59 annual membership, consumers can purchase products at wholesale prices and through direct-to-consumer and wholesale channels.
The investment further accelerates the company’s growth by supporting the roll out of new product categories and expansion into more marketing channels, with a focus on driving customer acquisition. In addition to this investment, the Public Goods team has announced its retail distribution at CVS Pharmacy, which will increase accessibility of its products at 2,000 locations nationwide. Later this month, the company expects to launch a new product category for pets.