Pattern, a Salt Lake City, UT-based global ecommerce business solutions provider, closed its a $52M first round of funding.
The round was co-led by Ainge Advisory and KSV Global.
The company intends to use the funds to continue developing tools to make decisions based on real-time data.
Led by co-founder and CEO Dave Wright and co-founder and chief investment officer Melanie Alder, Pattern uses its proprietary technology and data-driven insights to help brands gain profitable ecommerce growth on both their own websites as well as on global marketplaces such as Amazon, Walmart, eBay, Google, Tmall, JD, and MercadoLibre. Its technology stack including Predict™ and Shelf™ provide brands a data-driven view into their ecommerce operations and performance across key metrics including SEO, advertising, ratings and reviews, MAP compliance, pricing competitiveness, global distribution, and more. The company, which has more than 400 employees across 18 global locations, serves such brands as Nestle, Panasonic, Zebra, and Skechers, among others.