Lemon Perfect, a Lemon Grave, Calif.-based innovative cold-pressed lemon water brand, closed a funding round of undisclosed amount.
Consumer products funds that participated in the financing include Beechwood Capital, The Big Squeeze, Goat Rodeo Capital, LivWell Ventures, Melitas Ventures, R3 Venture Partners, the RCV Frontline Fund, the Stage 1 Fund, and Skyview Capital.
Other notable investors include Barak Bar-Cohen (former COO, Bai Brands), Lindsay Gottlieb (Cleveland Cavaliers), Prakash Janakiraman (Nextdoor), Michael Levine (Creative Artists Agency), Cuonzo Martin (Missouri Tigers), Jordan Schultz (ESPN), NBA champions Channing Frye and Nick “Swaggy P” Young, and current NBA players Spencer Dinwiddie, Blake Griffin, Josh Hart, Damian Jones, Kyle Kuzma, Meyers Leonard, and De’Anthony Melton.
The company intends to use the funds for distribution growth, increase marketing support, and recruit key talent.
Founded by Yanni Hufnagel in 2017, Lemon Perfect offers a naturally refreshing, zero sugar cold-pressed lemon water with hydrating electrolytes and essential antioxidants. In February, the company announced a key distribution deal with New York’s Big Geyser, one of the country’s largest distributors of premium non-alcoholic beverages and snacks.
Lemon Perfect is now available on Amazon.com and in about 3,000 stores largely concentrated in the Northeast, Southeast, and Southern California, including 7-Eleven, CVS, Publix, Ralphs, Target, and Whole Foods Market.