Digital Onboarding, Inc., a Detroit, MI-based SaaS technology company that provides a fully automated customer and member engagement platform, closed its Series A funding round of undisclosed amount.
Backers included investments from Detroit Venture Partners and other institutional and individual investors. In conjunction with the financing, John Philpott, a Partner at Fintop Capital and one of the founding team members of S1 Corporation, and Shawn Ward, Senior Managing Director at Jack Henry & Associates (NASDAQ: JKHY), joined the Board of Directors.
Led by Ted Brown, CEO, Digital Onboarding offers a SaaS digital engagement platform purpose-built for financial institutions. The platform makes it easy to deliver automated email and SMS reminders that link to personalized, step-by-step, digital guides. By aggregating data across financial institutions with similar business objectives, Digital Onboarding is able to recommend and deliver campaigns that motivate account holders to take action.
Digital Onboarding partners with over 40 financial institutions, with its current customers representing in aggregate more than $160B in assets.