Banzai Buys High Attendance


Banzai, a Seattle, Washington-based provider of a SaaS platform for event marketing, acquired High Attendance, a provider of virtual and hybrid event management software for the enterprise.

The amount of the deal was not disclosed.

Banzai plans to integrate its flagship marketing automation platform Banzai Reach with High Attendance’s virtual and hybrid event management platform to give Banzai customers – including Adobe, Chef Software, Dell, Pure Storage, and other large enterprises throughout all industries – an experience for growing and engaging their audiences.

Led by Christopher Justice, founder and former CEO of High Attendance, High Attendance provides a cloud-based event platform that supports both online virtual events and offline events, enabling customers to host and manage both virtual and hybrid events from a single unified platform. High Attendance is used by technology, financial services, retail and pharmaceutical organizations as well as association and corporate event planners for event landing pages, registration forms, event check-in, session attendance, real-time feedback, lead retrieval, mobile event apps, and virtual meeting technology with high-definition video collaboration.

Justice will stay on in a new role as Vice President of Engineering at Banzai. In total, High Attendance adds 10 team members to Banzai’s headcount of more than 80 employees.

Banzai is an enterprise SaaS provider of Marketing Automation solutions for webinars and events used by over 100 companies like Adobe, Dell Technologies, Nextiva, and Pure Storage.



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