Accenture (NYSE: ACN) acquired CreativeDrive, a New York City-based tech-driven content production company that simplifies, automates and scales the creative asset production process.
The terms of the deal were not disclosed.
The acquisition of CreativeDrive — which helps brands meet the increasing pace of digital and commerce channel activation — will complement Accenture’s existing content, digital marketing, media and commerce service offerings. These capabilities provides companies with a comprehensive offering across content creation production and distribution.
Founded in 2015, CreativeDrive has built a global network of on-premise content studios designed for creative asset production across all format types, including motion, photography, CGI and augmented reality. In addition, its proprietary CD Suite technology system automates key steps in the content creation lifecycle to connect the entire ecosystem of brands, markets, retailers and suppliers.
CreativeDrive’s client roster includes Estée Lauder, Michael Kors and Walmart, among other leading brands, which are served from NYC and additional locations across the U.S., Australia, Brazil, China, Costa Rica, Singapore, South Africa, and the U.K., CreativeDrive has approximately 700 employees and over 400,000 square feet of fit-for-purpose studio space for managed production shoots and co-creation with clients.