Willful Closes Funding


Willful, a Toronto, Canada-based online estate planning platform, closed a new round of funding of undisclosed amount.

The round was led by Montreal-based venture capital firm Tactico, with participation from York Angels, and from existing investors including Real Ventures.

The company intends to use the funds to launch new products, invest in its partner program, build on its existing partnerships with companies including Wealthsimple, Sonnet, and CAA, and launch in Quebec. In addition to the funding, Tactico Managing Partner Liam Cheung will be joining Willful’s Board of Directors.

Launched in 2017 by Erin Bury, CEO, Willful provides an online platform for Canadians to create a legal will online. The platform provides simplified estate planning services (creation of a Legal Will, Power of Attorney for Personal Care, and Power of Attorney for property), enabling consumers to create a will and/or power of attorney by following a step-by-step process. The system was developed in collaboration with leading estate lawyers and is currently available to residents of Ontario, British Columbia, Saskatchewan, Alberta, Nova Scotia, New Brunswick, and Manitoba.

To date, the company has allowed customers in seven provinces to create over 30,000 documents.



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