TikTok, the Chinese video-sharing social networking service, has launched a $200M creator fund.
The TikTok Creator Fund encourage will support creators who are seeking opportunities to foster a livelihood through their innovative content. The fund will be distributed over the coming year and is expected to grow over that time.
To be eligible, users must be 18 years or older, meet a baseline for followers, and post original content in line with the company’s Community Guidelines.
The TikTok Creator Fund will open to applications from US creators beginning in August.
The addition of the fund builds upon the company’s ongoing commitment to support creators through monetary opportunities including:
– a $50M Creative Learning Fund, which introduces emerging teachers to the platform – and has benefitted over 1,000 US creators who’ve been affected by the global pandemic;
– TikTok LIVE streams, which bring earnings to hundreds of thousands of US creators over the age of 18 who host live programs for their audience;
– The TikTok Creator Marketplace, which helps brands discover and partner with innovative creators to collaborate on paid campaigns that drive awareness and attract new customers.