Crisp, a NYC-based food data company, closed a $12M Series A round of funding.
The round, which brought total funding to $24m, was led by FirstMark Capital with participation from investors including Spring Capital and Swell Capital.
The company intends to use the funds to expand its supply chain technology offerings and build an open data platform connecting thousands of companies across the food industry.
Founded by Are Traasdahl, who previously founded FirstMark-supported Tapad—acquired by Telenor for $360M—and Thumbplay, now called iHeartRadio, Crisp works with food companies including suppliers, producers, brokers, distributors and retailers to gather and verify data, integrate hundreds of disparate data sources, break down silos, analyze data, and provide recommended actions that result in less food waste and more profit. The cloud platform ingests complex sales data, standardizes it and delivers critical insights and alerts about sales, inventory levels, products, locations and more in order to optimize supply and demand.
The company has experienced rapid growth in several areas since publicly launching the platform. Its initial success in the produce and dairy industries has now expanded into nearly every vertical including beverages, bakery, CPG, flowers, meat, and poultry. Current customers include brands, such as Gilbert’s Craft Sausages, Brazi Bites, Nounós Creamery, Rowdy Bars, and Good Culture.