Blueheart, a London, UK-based sex therapy app provider, raised £1m in seed funding.
The round was led by PROfounders Capital with participation from Calm/Storm. In conjunction with the funding, Rogan Angelini-Hurll, General Partner at PROfounders Capital, will be joining the Blueheart board.
The company intends to use the funds to expand the available suite of therapy sessions and advance therapeutic research as well as the app’s AI capabilities.
Led by Sachin Raoul, co-founder and CEO, Blueheart provides an app that offers sex and relationship therapy, designed by experts and based on the latest scientific research. The service aims to go beyond the ‘wellness’ support offered by other platforms and instead provide evidence-based therapy sessions to address a wide range of sexual issues often seen as taboo. The sessions, which are navigated digitally via audio and written materials, have been designed by sex therapist Dr Katherine Hertlein, Editor-in-Chief of the Journal of Couple and Relationship Therapy. Dr Hertlein joins Blueheart as their expert advisor.
The app supports users via three main areas:
- thought sessions, which focus on sexual fears and anxieties;
- body sessions, which centre around building a positive relationship with your body, both alone and with a partner; and
- connection sessions, which focus on how to communicate.
The app was launched in beta phase last year and has already attracted several thousand users.