Bluedot, a San Francisco, CA-based provider of location technology for mobile apps to power high-value interactions between brands and their customers, secured $9.1m in Series B funding.
The round, which brought total funding to $21.9m, was led by Autotech Ventures, with participation from existing investor Transurban and new investors Forefront Ventures, IAG Firemark Ventures, and Mighty Capital. In conjunction with the funding, Alexei Andreev, managing director at Autotech Ventures, joined the Bluedot board of directors, and Jennifer Azapian, a partner at Mighty Capital, has joined as a board observer.
Led by Emil Davityan, CEO, Bluedot provides proprietary location services technology that enables brands ( focusing on driving interactions in quick service and fast casual restaurants, retail, and transportation industries) to deliver value to customers by leveraging location insights on mobile apps at the right moments.
The company has also announced the launch of Tempo, a predictive time-based arrival technology that will allow marquee customer brands like Dunkin’ Donuts, KFC, McDonald’s, Transurban, On The Run, and others to receive real-time alerts to know when a consumer is approaching. With Tempo, businesses will always be ready at the exact moment a customer enters a store, drives up to a curbside pickup spot, or arrives at a drive-thru window. The new product will take into account travel time, traffic patterns, topography, and real-life behaviors, such as how long it takes to get into a vehicle.