Zycada, a San Jose, Calif.-based retail tech company, emerged from stealth with $19m in funding.
The round was led by Kholsa Ventures with participation from Cervin Venturers and Nordic Eye Venture Capital.
The company intends to use the funds to accelerate product development further and expand the go-to market efforts. In conjunction with the funding, Preetish Nijhawan, Managing Partner at Cervin Ventures and co-Founder of Akamai Technologies, joined Zycada’s Board of Directors. The company also has appointed James Brear as President & CEO.
Founded in 2016 by Subbu Varadarajan and Roy Antonyraj, Zycada provides an innovative approach for online retailers to gain improvements in conversion rate, revenue per session and total revenue uplift via a programmable performance bot technology designed to deliver a fast online shopping and content viewing experience. Through its SaaS technology, Zycada can fingerprint online merchant eCommerce sites and intelligently accelerate both static and dynamic content. Bots anticipate user interactions, working ahead of them as a personal concierge to enhance the shopper’s experience. This enables online retailers to deliver a rich, responsive shopping experience out of the box, with no configuration or tuning to their eCommerce site. For advanced online shopping applications, the bots are micro-programmable, allowing merchants to customize the shopper’s experience to meet their specific needs. The solution integrates with existing CDNs, and requires no code changes.