HyperSKU, a Hong Kong-based provider of a B2B solution for eCommerce businesses, completed its $4m Series A round of financing.
The round was led by IDG Capital and GGV Capital.
The company intends to use the funds for brand’s expansion into the European market with a new local team led by Simon de Raadt, who joined as Vice President of Business Development for Europe.
De Raadt is an experienced executive in cross-border logistics and commodity trading, having lived in China since 2011 and spent more than eight years at MAiNS International, first as general manager then as managing partner. Earlier in his career, he held key roles with TNT Post and Capgemini.
Founded in August 2018 by Shawn Zhao, CEO, HyperSKU provides backend infrastructure sourcing and fulfillment for eCommerce sellers on Amazon, Facebook, and Shopify.