Armored Things, a Boston, MA-based crowd intelligence software company, raised $7m in additional seed funding.
The round was led by Will Ventures with participation from Splunk, and existing investors Glasswing Ventures, iNovia and MassVentures.
The new funding, which brings the company’s total capital investment to $14.8m, will be used to support expanding product development and customer presence.
Led by Julie Johnson Roberts, CEO, Armored Things provides a Software as a Service (SaaS) for facility managers and stadium operators to observe density and flow of people in real-time, historically and predictively. The software enables data-driven decisions around gate crowding, special event staffing and security. It also provides granular data on building and room occupancy, and alerts for anomalies or overcrowding. The company’s AI software is deployed in command centers and on mobile devices to enable smart decisions related to crowd density, space utilization, security for stadiums, college and corporate campuses, and conference sites.
In a separate release, Armored Things also announced that Los Angeles Football Club (LAFC), part of Major League Soccer (MLS), will utilize its software as part of its reopen strategy to help ensure the safe return of fans to LAFC games.